Toyota Cup – NEW IN 2008!
The Life Time Fitness Triathlon Series - Race to the Toyota Cup premieres this weekend at the Life Time Fitness Triathlon in Minneapolis — upping the ante considerably for a race series that already had the eyes of the world upon it.

Life Time Fitness Triathlon Series - Race to the Toyota Cup Events
Life Time Fitness Triathlon® (Minneapolis)
Nautica New York City Triathlon
Accenture Chicago Triathlon®
Kaiser Permanente Los Angeles Triathlon
Toyota U.S. Open Triathlon (Dallas)

The Series showcases the drama, excitement, and popularity of triathlon, as well as the incredible athleticism of the world's elite professionals as they chase down the title of Series and Toyota Cup champion.

The Life Time Fitness Triathlon Series is not only for the pros but also amateur athletes of all abilities who have a chance at becoming a Toyota Cup champion.

Professionals
Professional triathletes will earn points for each race completed. To be eligible for the Toyota Cup, pros must start all five races. But only the top four results of five races will count toward the overall point total, meaning that one disqualification or DNF will not count an athlete out of the Series. The top male and female point-getters will be the Toyota Cup Champions. Plus, the top three male and top three female pros that meet or exceed 29,000 points will be eligible for first, second and third place Series Points Bonuses. Should an athlete win all five races, he or she will be the Toyota Cup Champion as well as the Life Time Fitness Triathlon Series Champion — winning a Series Super Bonus of $300,000.

Elite Amateurs
The top five men and top five women elite amateur finishers from Minneapolis, New York, Chicago, and Los Angeles will qualify for the Elite Amateur Championship in Dallas at the Toyota U.S. Open. At that race, the first-place male and first-place female from the elite wave will be Elite Amateur Toyota Cup Champions.

Age-Group Amateurs
The top 10 men and top 10 women from each Olympic distance age-group in Minneapolis, New York, Chicago and Los Angeles will qualify for the Age-Group Championships at the Toyota U.S. Open in Dallas. The first-place male and first-place female from each age-group will be the Toyota Cup Champions.

Friday - July 11, 2008

Sponsor Dinner
Join us for an evening of friends, cocktails and dinner at Martini BLU Grill (RSVP required). If you have not already submitted your RSVP, please do so ASAP to Julie Christianson jchristianson1@lifetimefitness.com

Location
Martini BLU Grill & Sushi
615 Second Avenue South
2nd floor – located in the Grand Hotel
Downtown Minneapolis

Schedule
6:30pm Cocktails + Hors D’Oeurves
7:30pm Dinner (three-course dinner menu)

Friday - July 11, 2008

Multi-sport Expo
The Life Time Fitness Triathlon Expo is the mandatory packet pick-up site for the 2008 Life Time Fitness Triathlon.

Location
Minneapolis Convention Center, Hall D
1301 Second Avenue South Minneapolis, Minnesota 55403 Schedule
10:00am Expo Opens to the Public
11:30am Challenge Athletes Foundation Panel - presented by Accenture
12:30-1:00pm Hunter Kemper Appearance – presented by Toyota (Toyota Booth)
1:15-1:45pm Sarah Haskins Appearance – presented by Toyota (Toyota Booth)
2:00-2:30pm Andy Potts Appearance – presented by Toyota (Toyota Booth)
3:30-4:00pm Pro Athlete Panel – presented by Toyota (Toyota Booth)
5:00pm Challenge Athletes Foundation Panel – presented by Accenture
8:00pm Expo Closes

Saturday - July 12, 2008

Life Time Fitness Triathlon & Finish-Festival
The Life Time Fitness Triathlon takes place at Lake Nokomis in south Minneapolis. The professional division competes on the Olympic course, with thousands of amateurs following their lead on the Olympic or short courses as individuals or part of a relay. The event starts and finishes at Lake Nokomis Beach on the northwest side of the lake. We recommend arriving no later than 6:30am in time for the pro introductions.

Location
Lake Nokomis
4955 West Nokomis Parkway
Minneapolis, MN 55417
www.minneapolisparks.org

Schedule
4:30am Race site opens
6:00am Race Announcements start
6:30am Transition area closes
6:35am Introductions
6:40am Pro introductions
6:55am National Anthem
7:00am Pro Men Start
7:03am Pro Women Start
7:05am Elite Championship Waves
7:06am Corporate Charity Challenge Wave
7:08am Elite Men Start
7:09am Elite Master’s & Women Start
7:10am Clydesdale
7:12am Athena Start
7:15am Olympic Male & Female Relays
7:19am Olympic Mixed Relays
7:20am Olympic Course Age Group Start
8:27am Short Course Age Group Start
9:30am Awards Ceremony (Pros)
6:00am-2:00pm Life Time Fitness Triathlon Finish Festival
6:00am-2:00pm VIP Hospitality Tent (Finish-line)
8:00am-2:00pm MGD 64 ‘As Light As It Gets’ Beer Garden

MGD 64 Beer Garden
Race participants will be invited to sample MGD 64 in the MGD 64 ‘As Light As It Gets’ Beer Garden located at the finish-line festival. Sponsors, be sure to stop by the VIP Hospitality tent to receive your free sample of MGD 64.

VIP Hospitality Tent & Credentials
Please join us at the VIP Hospitality Tent on race day for the best seat in the house! Enjoy refreshments and cold drinks throughout the morning – brought to you by MGD 64. VIP Credentials are required. Please contact Abby Anderson aanderson@lifetimefitness.com if you have not yet received your VIP Hospitality credentials.

2008 Olympic Athletes
An impressive field of past and present Olympic athletes will be competing in this year’s Life Time Fitness Triathlon. 2008 USA Team members Hunter Kemper, Sarah Haskins, Matt Reed, and Laura Bennett will all be racing this Saturday. Also, keep your eye on Andy Potts and last year’s Series winner Greg Bennett who will be competing for the 2008 Life Time Fitness Triathlon Series – Race to the Toyota Cup!

Life Time Fitness Triathlon Awards Ceremony
Join us for the post-race awards ceremony at 9:30am (near the finish-line) where Life Time Fitness and Toyota will award the top male and female pro finishers. This year is especially exciting as we officially kick off the Life Time Fitness – Race to the Toyota Cup! Check out the Toyota Cup point system and prize purse breakdown below.

Directions to the Race Village
From the West (Hwy 62): Take North Cedar Ave exit: take a right on Lake Nokomis Pkwy West. Go 4 blocks. The race village is located in field on the left side of the road.

From the West (I-94): Take I-35w south exit: proceed to Hwy 62 East. Exit on Cedar Ave North; take a right on Lake Nokomis Pkwy West. Go 4 blocks. The race village is located in field on the left side of the road.

From the East (Hwy 62): Take North Cedar Ave exit: take a right on Lake Nokomis Pkwy West. Go 4 blocks. The race village is located in field on the left side of the road.

From the South (I-35W): Take North Cedar Ave exit: take a right on Lake Nokomis Pkwy West. Go 4 blocks. The race village is located in field on the left side of the road.

From the North (I-35W): Take I-35w south, proceed to Hwy 62 East. Exit on Cedar Ave North; take a right on Lake Nokomis Pkwy West. Go 4 blocks. The race village is located in field on the left side of the road.

From the Airport Main Terminal: Take Hwy. 55 exit from the airport. Follow Hwy. 55 West to Minneapolis. This becomes Hwy 62 West. Take North Cedar Ave exit: take a right on Lake Nokomis Pkwy West. Go 4 blocks. The race village is located in field on the left side of the road.

Parking
Parking is available on the neighborhood streets around the race site. Parking is on a first come first serve basis. Watch for no parking signs due to the race. Any vehicles on the race course will be towed at the owner expense, please watch for no parking/road closed signs. If you have not already done so, please contact Abby Anderson aanderson@lifetimefitness.com for a VIP Parking pass

Life Time Fitness Contact Information

Kelly Aspegren
Life Time Fitness - National Sponsorship Manger
Cell: (404) 825-1570
kaspegren@lifetimefitness.com

Abby Anderson
Life Time Fitness - Sponsorship Activation Coordinator
Cell: (952) 454-7252
Business: (952) 229-7908
anderson@lifetimefitness.com

Charlie Wasley
Life Time Fitness – Athletic Events
Cell: (612) 559-7187
Business: (952) 229-7368
cwasley@lifetimefitness.com

Bryan Sanborn
Life Time Fitness – Athletic Events
Cell: (507) 202-4310
Business (958)-229-7359
bsanborn@lifetimefitness.com

Tom Link
Life Time Fitness – Senior Media Director
Cell: (612) 308-3250
Business: (952) 229-7231
tlink@lifetimefitness.com