Seattle, WA, May 14: blueseventy recently launched a new blog aptly named thewaterisopen.blogspot.com and will feature all kinds of swimming related information and sponsored athlete results on that blog.

"We have always prided ourselves that we have a very updated news section on our site but really wanted to offer even more," said Steve Nicholls, Chief of Operations at blueseventy and added "many of our customers and sponsored athletes already are very active bloggers and we wanted to connect even more with them on that level.”

Blogs also known as weblogs allow millions of people to easily publish their ideas, and millions more to comment on them. They are a fluid, dynamic medium, and with an increasing number of people reading, writing, and commenting on blogs, the way individuals and companies are using the
web is shifting in a fundamental way.